Gila Baking Co.
In Malay, the word Gila means Crazy, Bold, Mad with excitement! It is a word that describes how company owner Jolene Hernandez felt teaching English in Malaysia in 2012, where she began baking high-quality treats as a fun way of bonding with students. In short, Jolene is crazy about making healthy, delicious cookies and granola that inspires people around the globe to Go Gila! I wanted this brand to be just as Crazy, Bold, and Mad with the use of many different font choices and fun colors!
Client
Gila Baking Co.
Year
2021
My Role
Creative direction, brand design, packaging design
I was tasked with designing the entire branding for a local online baking company. This bakery focuses specifically on cookies and granola!